Since 2025
Proxima Institute
Where serious practitioners come to lead with AI.
Graduate-level AI programs built around the work you actually do — in Marketing, Finance, Supply Chain, HR, and Executive Leadership. Taught by practitioners with active careers, not academics.
5
functions — each program purpose-built for one job, not "AI for business."
6
weeks of live cohort instruction with one reshaped workflow per session.
100+
specialized programs across the full catalog, from fundamentals to advanced.
why proxima
Function-specific, not generic.
Every program is built for a particular job — Marketing, Finance, Supply Chain, HR, or the Executive team. No "AI for Business" filler.
Faculty who ship work, not papers.
Proxima instructors are practitioners with active careers. They teach from recent experience — the tools, workflows, and trade-offs they navigate themselves.
Outcomes you can point to.
Programs end with a reshaped workflow or portfolio piece — something real to take back to your team, not a certificate that lives in a LinkedIn drawer.
ai fundamentals
Start with the fundamentals for your function.
Five flagship programs — one for each function. Each is a six-week live cohort that covers the AI tool landscape, safe data practices, and three reshaped workflows you'll use immediately.
Marketing
AI Fundamentals for Marketing
6 weeks · Live cohort · Foundational
Finance
AI Fundamentals for Finance
6 weeks · Live cohort · Foundational
Supply Chain
AI Fundamentals for Supply Chain
6 weeks · Live cohort · Foundational
HR & Talent
AI Fundamentals for HR and Talent
6 weeks · Live cohort · Foundational
Executives
AI Fundamentals for Executives
6 weeks · Live cohort · Leadership
latest insights
Thinking on AI in practice.
Effective Prompts for Content Creation: A Practitioner's Playbook
Most AI-generated content needs a full rewrite. This guide shows how to structure prompts that produce usable on-brand output the first time — with examples from real marketing teams.
[PLACEHOLDER AUTHOR]
Automated KPI Reporting: How One Finance Team Saved 8 Hours a Week
A step-by-step case study: how a mid-market manufacturing company automated weekly variance reporting using AI — what it took, what they learned, and the prompt library they built.
[PLACEHOLDER AUTHOR]
AI Governance That Actually Works: What We've Learned from 50 Enterprise Teams
Vague AI policies don't change behavior. This piece outlines what effective governance actually requires — the five specifics every policy must address before it can work in practice.
[PLACEHOLDER AUTHOR]
AI Fundamentals
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Tools & Workflows
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Strategy
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upcoming events
Learn live. Meet your peers.
Virtual · [PLACEHOLDER DATE]
AI Workflow Audit: Map Your Team's Processes Before You Automate
With [PLACEHOLDER SPEAKER], [PLACEHOLDER ROLE]
Register →
Virtual · [PLACEHOLDER DATE]
Finance Leaders Roundtable: Where AI Is Actually Saving Time in FP&A
With [PLACEHOLDER SPEAKER], [PLACEHOLDER ROLE]
Register →
In-Person · [PLACEHOLDER DATE] · [PLACEHOLDER CITY]
Proxima Open House: Meet the Faculty, See the Programs, Ask Hard Questions
Alex Aldrich & Phil Spangler, Co-founders
Register →
get started
Not sure where to start?
Take the free AI Readiness Assessment — 12 questions, 5 minutes, and you'll leave with a scored report and a recommended starting point across Proxima's catalog.