For Business
/
Marketing
Build your marketing team's AI capability — systematically.
Most AI training programs teach individuals to use a tool. Proxima builds team-wide capability — the shared workflows, judgment, and language your marketing organization needs to operate with AI at scale.
for business · marketing
where AI moves the needle
Six high-leverage workflows for marketing teams.
Specific, function-grounded workflows where AI delivers immediate, measurable lift — and where your team's judgment is most important. Every workflow we teach has been deployed live by senior marketing practitioners.
01 · briefing
Campaign briefing
AI drafts audience-specific briefs from a single strategic input. Your team finalizes positioning and approves the angle before anything ships.
02 · production
Content production
AI generates first drafts — copy, headlines, channel variants. Your team applies brand voice and the final read.
03 · iteration
Creative iteration
AI runs A/B variant generation across formats and segments. Your team selects, refines, and decides what tests live.
04 · CRM signal
Pipeline signal mining
AI surfaces patterns across customer interactions and CRM activity. Your team designs the follow-up motion.
05 · reporting
Performance narrative
AI synthesizes channel data into stakeholder-ready stories. Your team adds strategic context and recommends next moves.
06 · competitive intel
Competitive intelligence
AI monitors competitor positioning, content, pricing, and campaigns. Your team synthesizes implications for strategy.
in their words
We weren't shopping for AI tools. We were shopping for a way to teach our team to use them well. Proxima built a six-week program around our actual brief-to-asset workflow. The judgment calls — what we let AI draft, what stays human — are now muscle memory.
VM
VP Marketing
Mid-cap consumer brand · [PLACEHOLDER]
what you get
Tangible outputs, not slide decks.
Every Proxima marketing engagement produces deliverables your team keeps working with — not a binder on a shelf.
A diagnostic of your team's current AI capability — benchmarked against comparable marketing teams.
A custom curriculum built around your content stack, analytics tools, and campaign workflows.
Live instruction from marketing faculty with active careers in content, demand gen, and marketing ops.
A team AI playbook: shared prompts for your content types, workflow templates, and governance rules.
30- and 90-day post-program check-ins to assess adoption and reinforce what needs reinforcement.
marketing programs
Programs for marketing teams.
+18 more Marketing programs
frequently asked
Common questions from marketing leaders.
How much time does a participant commit?
Roughly 4 hours per week for 6 weeks: two 90-minute live sessions, plus async exercises tied to their actual work.
What tools will my team learn?
We teach the tools you already use. If your team is on Claude, we teach Claude. If you're on Copilot, Copilot. The skills travel across providers.
How is this different from a self-paced course?
Live cohorts, applied to real work, taught by practitioners. Most participants ship rebuilt workflows by week three.
What about brand voice and IP protection?
Every program starts with a working agreement on what content enters AI tools and how brand voice is calibrated and enforced. We don't skip this.
Can you run a private cohort for our team?
Yes — most engagements are private cohorts of 12–24 from a single team. Talk to us about timing and customization.
What's the typical investment?
Custom cohorts start at [PLACEHOLDER]. Open-enrollment seats start at [PLACEHOLDER] per participant. We tailor scope to team size and depth.
book a consultation
Tell us about your marketing team.
A 20-minute diagnostic call is the right first step — we'll ask about your team's AI maturity, your stack, and the workflows you most want to change.
We respond within 2 business days.
Name
Your name
Work email
you@company.com
Company & team size
e.g. Acme Corp · 15-person marketing team
What are you trying to change?
Tell us about your team's AI situation.
Book a 20-minute diagnostic call
Ready to build your marketing team's AI capability?
Book a consultation →